My name is Vallabh Vinnakota and I’m just a problem solver who cares about crafting products and experiences that are useful, usable and beautiful.

My focus has been shaping thoughtful intuitive experiences and products with non-profits, early-stage startups, and Fortune 500 companies such as CK12, TravStack, McGraw Hill, PayPal and Apple.

My approach to design prioritizes the audience throughout the design process; often involving user research and testing to develop empathy-empowered results that understand a user's needs or pain points. In my work, I take a human centered design approach to developing compelling narratives and identifying creative solutions that are anchored in user research.

When I’m not pushing pixels, you can find me playing my Ukulele, Minecraft, Painting and discovering new music.