Vallabh Vinnakota | Product and User Experience Designer

Blog (coming soon)

Fraud Protection

PayPal’s “Fraud Protection Advanced” is the best outcome of the Data Science and ML industry. The tool helps the merchants to detect and avoid fraudulent transactions and address transactional disputes.

Having worked on it I was fortunate enough to lead th UX vision into the latest re-branding, ideate and generate new features like custom report dashboard and generator to serve their merchants needs along with reinvent a new and seamless onboarding flow for new merchants into the platform.

ROLE

Senior UI/UX Designer

CLIENT

PayPal

PROJECT TYPE

Web Design, Finance, Anti-Fraud, B2B

Merchant Serving SaaS Application

Team

Product Managers, Frontend and Backend Engineers, Data Science

Impact and Learnings

The journey with the PayPal’ Fraud Protection and Merchant Onboarding redesign projects was transformative. By adopting Lean UX and Agile methodologies, we achieved one of the fastest releases in PayPal's history, significantly influencing the company's approach to project management and design. The redesign efforts led to a remarkable $93 million in transaction volume, an impressive 86% conversion rate, and an improvement in conversion by 2 basis points. This experience not only redefined PayPal's design processes but also established a new benchmark in user experience design, demonstrating the power of user-centric, iterative design in driving business success.

Volume

$93mn

Coversion

+2 bps

Conversion Rate

86%

Rebrand and Style Migration

The entire application including all the pages, features and their interactions have been guided and migrated by me using custom design system and color theory that is compliant with PayPal.