WA2COOK
The developing world's food choices are based on taste & cost, with 'health' being an after-thought. This is an inefficient process for choosing food, and the result of this process is poor nutrition and wellness.
I’ve helped design WA2COOK with the aim to address this problem by connecting consumers to tasty, healthy and affordable food recipes from different chefs & food blogs. We believe people want to make healthy decisions, and we know how to help them achieve a balanced life.
ROLE
Product Designer
CLIENT
WA2DO
PROJECT TYPE
Mobile App Design, Search Engine, B2C
Food and Agriculture Tech
Team
Founder, Sales and Marketing, Frontend and backend Engineers
Impact and Learnings
I have designed WA2COOK to empower people change their dietary behavior as a means of preventive healthcare. We seek to empower them to make healthy day2day decisions through our mobile optimized interactive Web cards & Smart Search. We basically free-up user’s mind space by standardizing evaluation of certain key parameters (nutrition info of recipes & more) through ML & NLP and leave only “informed-decision-making” to the user. We see system of dietary & nutrition based decision-making as an opportunity to connect consumers to tasty, healthy and affordable food recipes fr om different chefs and food blogs around the globe.
As a result, WA2COOK sees the system of dietary & nutrition based decision-making as an opportunity to connect consumers to tasty, healthy and affordable food recipes through our Specialized Recipe Crawler, Recipe Parser, Nutrition Model and Food Recommendation Algorithms give us a major competitive advantage.
Downloads
+ 100k
Revenue
$4mn
User Rating
4.7/5
Goal and Execution
The goal of WA2COOK is to let the user achieve the desired recipe in minimum number of steps. I have designed it be a 3 Main Step process consisting of “The Smart Search”, “Detailed Results” and “Specific Recipe”
User Personas
A couple of User Personas that I created to enable us to empathize and direct our mission statement.
Journey and Screens
Th complete Journey and Screens of the App with various features such as Filters, Visual Data and Embedded Recipe Pages.
Other Projects
© 2024 Vallabh Vinnakota
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